Case Study: Social Media Marketing

A large gym that needed to get their social media marketing in shape!

The Problem

Despite being the largest facility of its kind in the entire country, a specialized gym was not generating new members on a regular basis.

Their niche was highly competitive and they were doing many things right, including their overall marketing approach.

We needed develop a marketing strategy that was cost effective and generated new members daily.

The Solution

After a careful look at the marketing strategies used by the gym, we determined that there was a large opportunity in social media. Within a week we launched an advanced social media campaign that included:

  • Daily posts to the gym’s social media page that utilized eye-catching images designed to capture attention and get prospective clients reading the gym’s social media pages.

  • Creation and management of a complex mobile and desktop social media campaign that kept costs within budget, while driving targeted customers to the client’s website and social media pages.

  • Creation and management of a contest that rewarded existing members while attracting new ones.

The Results

  • The creation of a long-term social media strategy that was easy to maintain and highly effective at driving new memberships.

  • Over 1,000 new likes on the gym’s Facebook page, resulting in significant new revenues.

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